Leadership Team


Carlo Tabibi

Chairman of the Board

Carlo Tabibi is a co-founder of Perks and is currently the Chairman of the Board. He was the CFO for 4 years and has been involved in other positions since then as the company grew. He helped develop the initial structure during the startup phase, consisting of a points based financial reporting system that we still use today, while also managing the multiple vendors of products across the globe. With his help and guidance he strengthened the reputation of Perks as the provider of best-in-class global incentive strategies and programs for some of the most influential companies in the world. In his current position, he assists the executive team in vision, strategy and financial oversight. His over two decades of global business experience includes helping support and counsel start-up companies to financial success. He is currently managing a financial fund for Zcapital and sits on other boards for Tabcom.com and Customerfocusservices.com while also managing an international real estate portfolio.


Jeff Ford


Jeff Ford is a co-founder of Perks and was the original architect of Perks’ SaaS incentive solution. Since the inception of the company, he has spearheaded the direction of everything from IT to Operations to Finance. He is passionate about technology and how the web has truly changed how we work and motivate our employees, partners and customers. Jeff’s background, prior to Perks, was spent as a solution architect, web developer and as a controller in the distribution and logistics industry. He holds a Bachelor of Business Administration in Accounting, from the University of Central Arkansas. He brings his dog Xee to work every day and considers himself lucky and proud to be a part of such a great team.

Claudio Ayub

Claudio Ayub

VP of Channel Strategy

Claudio brings over 20 years of global channel marketing experience to Perks. He is a loyalty marketing expert with broad knowledge in strategy development, market management and channel sales planning, who has developed and executed major go-to-market programs for a variety of vendors, including AMD, Bing, Cisco, Dell, EMC, IBM, Kaspersky, Lenovo, Microsoft, Motorola, Seagate, Symantec, and VMware among others.Claudio is a management strategist with cross-functional expertise in business, finance, sales and marketing, strategic planning, and customer relationship management; an area he has excelled at by executing complex CRM implementations, customizations, and business process re-engineering for CRM applications. He keeps current with changes in technology and is passionate about the business implications of new technology. Claudio is an avid social media user and early adopter of social CRM.Prior to joining Perks Claudio led the channel practice at Hawkeye Channel, and as Vice President and Chief Channel Strategist, was responsible for leading strategic channel initiatives and personally managing the relationship with F500 clients. Before this time he held executive management positions with Grass Roots, BitTime, Teleflex and AMF. Claudio holds a BS on International Business Administration from Universidad Catolica de Chile and is fluent in English, Spanish and Portuguese.


Steve Timmerman

VP of Business Development

Steve Timmerman is a co-founder of Perks and oversees all sales and business development functions. He possesses 30-years of experience building businesses ranging from an internet start-up to a multi-billion dollar manufacturer. He was previously Vice President of Marketing for Electrolux; LLC and was responsible for the development of their sales incentive program strategy, which was responsible for significant revenue increases within the company’s 10,000 member sales force. Steve held the post of President of Oreck Corporation’s licensed retail division developing an ongoing dealer incentive programs while driving record sales. He holds a B.S. in Environmental Chemistry from Lehigh University and an M.B.A. from Columbia University in New York.


Chuck Foster

VP of Technology and Operations

Chuck Foster joined Perks in 2006. He is responsible for the software development team, technology and operational infrastructures within Perks. Before joining the company, Chuck’s versatility ranged from writing and managing software development in the medical industry, to government work and as a technology consultant. His main focus is in web and database technologies and he holds a B.S.B.A. in Information Systems from the University of Arkansas.


Deb Broderson

VP of Marketing

Deb Broderson comes to Perks with 30 years’ of diverse experience leading channel marketing, marketing operations and program management teams within the technology industry. Deb has provided strategic direction to Fortune 500 clients, developed and executed global, multi-channel, go-to-market strategies and created worldwide field marketing organizations. Deb has worked on both the agency and client-side of the business, providing a well-rounded perspective to client challenges. Deb was honored as one of the Top 50 Channel Chiefs in North America by CRN.


Dena Scalise

Vice President of Strategic Accounts and Alliance Mgmt

Dena joined the Perks team bringing with her years of experience managing the client needs of some of the most trusted and recognizable global brands. Her expertise includes developing strategic growth plans for channel partners and VAR relationships. Focused on the dynamic payments industry in both issuing and acquiring environments, she has managed strategic channel partners and VARs including First Data, American Express, Moneris (Canada), JackHenry, TxVia and others in both closed and open loop card industries creating launch and growth initiatives. Additionally, she created deployment strategies to reach transaction volume grow for over twenty different payment companies including Visa, MasterCard, PayPal, Bill Me Later, Amazon Payments and Google Checkout. Her background includes the negotiation and management of key deals and partnerships with various banking, channel, and reseller partners, to maximize transaction and revenue.