Leadership Team


Carlo Tabibi

Chairman of the Board

Carlo Tabibi is a co-founder of Perks and is currently the Chairman of the Board. He was the CFO for 4 years and has been involved in other positions since then as the company grew. He helped develop the initial structure during the startup phase, consisting of a points based financial reporting system that we still use today.  For more details, click here.



Jeff Ford

CEO, Co-founder

Jeff Ford is a co-founder of Perks and was the original architect of Perk’s SaaS incentive solution. Since the inception of the company, he has spearheaded the direction of everything from IT to Operations to Finance. He is passionate about technology and how the web has truly changed how we work and motivate.  For more details, click here.


Claudio Ayub

Claudio Ayub

VP- Chief Channel Strategist

Claudio brings over 20 years of global channel marketing experience to Perks. He is a loyalty marketing expert with broad knowledge in strategy development, market management and channel sales planning, who has developed and executed major go-to-market programs for a variety of vendors.  For more details, click here.



Louise Anderson

VP – Chief Employee Strategist

Louise brings a wealth of knowledge and experience in the Incentive and Recognition field having operated her own organization for 20 +years. Hundred’s of programs were designed and delivered for employee and channel distribution, rewarding; behaviors, Key Performance Indicator (KPI) Improvements and accelerated sales/cost containment. For more details, click here click here.



Chuck Foster

VP of Technology

Chuck Foster joined Perks in 2006. He is responsible for the software development team, technology and operational infrastructures within Perks. Before joining the company, Chuck’s versatility ranged from writing and managing software development in the medical industry, to government work and as a technology consultant. For more information, click here.



Deb Broderson


Deb Broderson comes to Perks with 30 years of diverse experience leading channel marketing, marketing operations and program management teams within the technology industry. Deb has provided strategic direction to Fortune 500 clients, developed and executed global, multi-channel, go-to-market strategies.  For more information, click here.



Bob Salmasi

Managing Director, European Operations

Bob Salmasi is a consumer loyalty specialist with a broad and varied background having held a variety of senior client services, planning and creative roles in a number of the UK’s leading shopper marketing, incentive and loyalty agency networks. For more information, click here.


Perks Global

Perks US
200 River Market Ave.
Suite 350
Little Rock, AR 72201
Phone: 501.707.0360
Toll Free: 866.4.PERKS.1

Perks Latin America

Perks US
2332 Galiano Street
2nd Floor-Coral Gables
Miami, Florida 33134

Perks (Europe) Ltd

Ilex Unit 16
Mulberry Business Park
Fishponds Road
Wokingham, Berkshire
RG41 2GY United Kingdom